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Yerlerin markalaşması : Kimlik, imaj ve itibar /

Anholt, Simon.

Yerlerin markalaşması : Kimlik, imaj ve itibar / Simon Anholt. - İstanbul : İstanbul Ticaret Odası, 2011. - 171 s. : tbl. 24 cm. - İstanbul Ticaret Odası 8 .

ISBN: 9786055467050

Subjects--Topical Terms:
Markalar

Dewey Class. No.: 658.827 / ANH 2011

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